Why You Should Be Cautious of Financial Advice from Social Media Influencers

In today’s digital world, it’s never been easier to access financial advice. TikTok, Instagram, and YouTube are overflowing with voices promising the latest ‘mortgage hack’. However, as medics, navigating the complexities of income structure, self-employment, and professional obligations, the advice you consume can have serious consequences—especially when it comes from unqualified or unregulated sources.


Have you heard of the term “Finfluencers”?!

These are social media influencers who share financial tips and insights, often without any formal qualifications or regulatory oversight.


Many are charismatic, persuasive, and highly active online. Some even partner with brands or use affiliate links to promote financial products for commission.


While some content may be genuinely well-intentioned, the problem is simple: financial guidance is not one-size-fits-all, and the wrong advice can do more harm than good, especially in complex areas like mortgage lending.


Why Medics Are Especially at Risk

Medics often face a unique set of financial circumstances, such as:


  • Variable income from multiple sources (NHS, private, practice ownership)
  • Complex tax structures (self-employed vs limited company)
  • Eligibility challenges for certain mortgage products


Finfluencers rarely understand or even acknowledge these nuances. Their advice is usually generalised and aimed at mass appeal ‘WHY YOU NEED 3 YEARS TAX RETURNS TO GET A MORTGAGE’ (sidenote – you do not), which can mislead professionals like yourself into believing certain strategies are viable when they are not.


The Dangers of Unregulated Advice

Here’s what makes relying on social media advice risky:



  • No accountability: Most finfluencers are not regulated by the Financial Conduct Authority (FCA), meaning they don’t have a legal duty to ensure their advice is accurate, ethical, or in your best interest.
  • No protection: If something goes wrong, you won’t have access to recourse via the Financial Ombudsman Service or Financial Services Compensation Scheme.
  • Product bias: Many influencers are paid to promote certain financial product, whether or not they’re suitable for your situation.


Taking action based on a 30-second TikTok could lead to expensive mistakes, mortgage rejections, or missed opportunities for tax efficiency and long-term financial stability.


The Value of Professional Advice

As regulated mortgage advisers who specialises in working with medics, we are bound by strict professional standards. This includes:


  • FCA compliance to ensure your best interests are always prioritised
  • Tailored solutions based on a deep understanding of your career path, income structure, and long-term goals
  • Access to lenders who understand your profession and offer more flexible underwriting
  • Ongoing support, not just a one-time post or reel – we always say to anyone that we work with that we want to look after you for your ‘mortgage life’ and not just on a one transaction basis 


How to Tell the Difference

Here are some simple ways to distinguish between a finfluencer and a regulated adviser:

Finfluencer Sarah Grace Mortgages
No FCA registration Registered with the Financial Conduct Authority
Advice is generic Advice is tailored to your situation
No client protection or recourse Covered by complaints procedures and FSCS
Often monetised via product promotions Independent or tied to reputable lenders
No professional indemnity insurance Professionally insured and accountable

Final Thoughts

Social media is a great place to get inspiration or waste 30 minutes of your life watching cat/ dog videos; however it’s not the place to make life-changing financial decisions.


Before following the advice of someone online, ask yourself: Are they registered on the FCA register – see here? Are they qualified? Are they regulated? Do they understand my profession? Are they thinking about my overall situation and offering holistic advice or are they a note taker?

 

Comment from Sarah Grace – Director and Mortgage Adviser at Sarah Grace Mortgages

“I have been in this industry for over 30 years, and I am still learning every day. Lenders are constantly evolving their criteria, sometimes weekly and staying up to date requires continuous professional development, conversations with underwriters, and real-world experience helping clients through complex situations.

 

Just because someone has passed a mortgage advice exam doesn’t automatically mean they’re equipped to give sound advice, especially not in a quick social media clip. Advising well takes more than a certificate; it takes years of exposure to the market, understanding how to interpret lender policy in practice, and a commitment to truly understand your client and their goals.

 

I would always encourage anyone—especially medics with complex finances—to seek advice from someone who understands your world, not just someone who’s good at talking about it online.”

Should You Start Looking at Your Mortgage 6 Months Before Your Rate Ends?

By Jordan Nasser • February 24, 2026
Should You Start Looking at Your Mortgage 6 Months Before Your Rate Ends? If your fixed rate ends this year, you might be wondering whether six months is too early to review your options. In today’s market, starting early is often a smart move and here is why. Why Look 6 Months Ahead? • You can secure a new rate early • Most lenders’ offers (when switching lenders) can be secured up to 6 months in advance • This means you can lock in a rate now and protect yourself if rates rise Importantly, securing a rate doesn’t mean you’re locked in with no flexibility. Our approach is simple: • We secure a competitive rate with a new lender now. • Then, when your current lender releases their switch rates (usually 3-4 months before your deal ends), we review those too. • If your existing lender offers a better deal, we can cancel the new application and switch you across instead. So that you are protected if rates rise but you are then still free to move if something better becomes available with your existing lender. Why Timing Matters The mortgage market is volatile. Rates can: • Move up or down quickly - fixed rates are not directly linked to bank base rate and we are currently seeing some lenders INCREASE their fixed rates • Change with little notice • Be withdrawn suddenly Trying to “time” the perfect moment is almost impossible. Starting early simply gives you more control and more choice. What If You Leave It Too Late? If no new deal is arranged when your fixed rate ends, you will move onto your lender’s Standard Variable Rate - which is typically around 6-7%. The Bottom Line Looking at your mortgage around six months before your rate ends can: • Protect you from potential rate increases • Give you clarity and peace of mind • Reduce last-minute stress • Keep your options open It’s not about committing too early. It’s about being prepared and making sure you’re in the strongest position possible. If your rate ends this year, now is the time to start the conversation. Book a call with one of our advisers today.

Mortgage Market Update- February 2026

By Jordan Nasser • February 13, 2026
Why Are Lenders Increasing Fixed Mortgage Rates — Even After a Base Rate Cut? You might expect that when the Bank of England cuts the base rate, mortgage costs fall across the board. But right now many borrowers are seeing fixed mortgage rates rise, or fail to drop as quickly as hoped. Here’s why. Fixed Mortgage Pricing Is Driven by Swap Rates, Not Just Base Rate When lenders price fixed-rate deals, they don’t simply base them on the Bank of England’s base rate. A critical input is the cost at which banks can secure funding in the financial markets — in particular swap rates, which reflect expectations of future interest rates over the term of the mortgage. Even after the base rate cut- Swap rates have remained elevated or even increased in recent months, as markets reassess inflation, rate expectations and economic uncertainty. Lenders pass these higher funding costs on to customers through higher fixed rates. In other words, mortgage pricing reflects what lenders expect rates to be over the fixed term, rather than the current base rate alone. Market Expectations for Future Base Rates Are Uncertain Although the Bank of England has started cutting the base rate, markets still price in uncertainty over how far and how fast rates will fall. Analysts and investors may believe that fewer or slower cuts will come than previously expected. That pushes up swap and gilt yields - and lenders respond by holding fixed mortgage rates higher to protect margins. This dynamic explains why, in some recent weeks, average fixed mortgage pricing has crept up even though the base rate is lower. Lenders Are Managing Risk Post-Rate Peak After a prolonged period of high interest rates- Many lenders are recalibrating how they price risk, particularly for longer fixed terms. Higher costs of funding, profit margin considerations and capital constraints all feed into pricing decisions. This risk-aware approach means lenders may tread carefully, keeping fixed rates higher rather than cutting aggressively, even if base rates are moving down. Competition Isn’t Uniform Across the Market Not every lender reacts the same way- Some banks might aggressively price products to gain market share. Others may hold back, widen pricing and wait for clearer signals on inflation or economic data. The result is a mixed marketplace - where some fixed rates fall, others rise, and overall averages can trend up even in a cutting cycle. Higher House Prices and Affordability Pressures Still at Play While the base rate affects borrowing costs, other factors also influence mortgage pricing: UK home prices have recently passed key milestones, indicating sustained demand and potentially greater risk for lenders. Lenders remain focused on affordability calculations, loan-to-value ratios and credit risk - all of which feed into how fixed deals are priced. These ongoing pressures can counteract the expected downward movement in mortgage pricing. So What Should Borrowers Take Away? Don’t assume base rate cuts mean automatic lower fixed rates. Pricing is shaped by market funding costs, risk expectations and lender strategy. Watch swap rates and market expectations, as these more closely drive fixed mortgage pricing than the base rate itself. Act sooner rather than later if you see a good fixed deal - waiting for even lower rates could backfire if market pricing shifts. Talk to a broker to understand how these dynamics affect your specific circumstances - a small difference in rate can have a big impact on monthly payments and total interest over the mortgage term.

Mortgage Market Update- January 2026

By Jordan Nasser • February 1, 2026
Where We Stand: Base Rate and Market Mood The Bank of England cut the Bank Rate to 3.75% in December, marking the first reduction after a prolonged period of higher rates. The move reflected easing inflation and a slowing economy, and confirmed that interest rates have likely passed their peak. However, while the direction of travel is now downwards, progress is expected to be gradual. Markets are increasingly focused on how persistent inflation will be and how quickly further cuts might follow, rather than assuming a smooth run of reductions. Fixed Deals: Driven by Swap Rates as Much as Base Rate Fixed mortgage rates are heavily influenced by swap rates, which is particularly relevant at the moment. SONIA swap rates fell through much of 2025, helping fixed mortgage rates improve ahead of the December base-rate cut. Since late December, some swap rates have edged slightly higher, although movements have been modest and vary by term. This reflects short-term market reassessment rather than a clear change in the longer-term outlook. This helps explain why fixed mortgage rates have not continued to fall consistently month-on-month. While rates remain lower than their highs earlier in 2025, recent movements in swap rates suggest that further improvements may be slower and less predictable in the near term.  That said, competition between lenders remains healthy, and attractive deals are still available! If your current deal ends in the next 6 months it is still sensible to review options early. Securing a rate now can provide certainty, while keeping the flexibility to switch if pricing improves again. Looking Ahead: What Could Early 2026 Bring? The next Bank of England decision is due in early February. Further base-rate cuts are possible later in the year, but they are likely to be cautious and data-driven. For fixed-rate borrowers, swap rates will remain the key indicator to watch. If markets regain confidence that inflation will continue to ease, swap rates could fall again - supporting lower fixed mortgage pricing. If not, pricing may stabilise for a period rather than continue to drift down. What This Means for Borrowers and Home Buyers Fixed rate ending soon - Start comparing options now. Acting early gives you certainty and avoids last-minute pressure. First-time buyer or mover - Rates are lower than they were last year, but changes may be gradual. Focus on what fits comfortably within your budget. Tracker or variable rate borrower - The December base-rate cut may already have reduced your payments. Future cuts remain possible but are not guaranteed in the short term. Buy-to-let borrower - Lender appetite has improved, but pricing is sensitive to swap-rate movements. Reviewing options early remains important. What We Are Watching This Month The Bank of England’s February rate decision. SONIA swap rate movements and what they signal about market expectations. Whether lenders absorb recent swap increases or pass them into pricing. Early-year housing market demand and buyer confidence. Final Thoughts January feels like a month of measured realism. The base-rate cut was an important milestone, but recent movements in swap rates show that the path down will not be perfectly smooth. For borrowers, this reinforces the value of planning ahead rather than trying to time the market. If you are thinking about buying, moving or remortgaging in 2026, now is a sensible time to review your position and consider your options. We can help you assess different scenarios and decide the best approach for you.
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