Why You Should Be Cautious of Financial Advice from Social Media Influencers

In today’s digital world, it’s never been easier to access financial advice. TikTok, Instagram, and YouTube are overflowing with voices promising the latest ‘mortgage hack’. However, as medics, navigating the complexities of income structure, self-employment, and professional obligations, the advice you consume can have serious consequences—especially when it comes from unqualified or unregulated sources.


Have you heard of the term “Finfluencers”?!

These are social media influencers who share financial tips and insights, often without any formal qualifications or regulatory oversight.


Many are charismatic, persuasive, and highly active online. Some even partner with brands or use affiliate links to promote financial products for commission.


While some content may be genuinely well-intentioned, the problem is simple: financial guidance is not one-size-fits-all, and the wrong advice can do more harm than good, especially in complex areas like mortgage lending.


Why Medics Are Especially at Risk

Medics often face a unique set of financial circumstances, such as:


  • Variable income from multiple sources (NHS, private, practice ownership)
  • Complex tax structures (self-employed vs limited company)
  • Eligibility challenges for certain mortgage products


Finfluencers rarely understand or even acknowledge these nuances. Their advice is usually generalised and aimed at mass appeal ‘WHY YOU NEED 3 YEARS TAX RETURNS TO GET A MORTGAGE’ (sidenote – you do not), which can mislead professionals like yourself into believing certain strategies are viable when they are not.


The Dangers of Unregulated Advice

Here’s what makes relying on social media advice risky:



  • No accountability: Most finfluencers are not regulated by the Financial Conduct Authority (FCA), meaning they don’t have a legal duty to ensure their advice is accurate, ethical, or in your best interest.
  • No protection: If something goes wrong, you won’t have access to recourse via the Financial Ombudsman Service or Financial Services Compensation Scheme.
  • Product bias: Many influencers are paid to promote certain financial product, whether or not they’re suitable for your situation.


Taking action based on a 30-second TikTok could lead to expensive mistakes, mortgage rejections, or missed opportunities for tax efficiency and long-term financial stability.


The Value of Professional Advice

As regulated mortgage advisers who specialises in working with medics, we are bound by strict professional standards. This includes:


  • FCA compliance to ensure your best interests are always prioritised
  • Tailored solutions based on a deep understanding of your career path, income structure, and long-term goals
  • Access to lenders who understand your profession and offer more flexible underwriting
  • Ongoing support, not just a one-time post or reel – we always say to anyone that we work with that we want to look after you for your ‘mortgage life’ and not just on a one transaction basis 


How to Tell the Difference

Here are some simple ways to distinguish between a finfluencer and a regulated adviser:

Finfluencer Sarah Grace Mortgages
No FCA registration Registered with the Financial Conduct Authority
Advice is generic Advice is tailored to your situation
No client protection or recourse Covered by complaints procedures and FSCS
Often monetised via product promotions Independent or tied to reputable lenders
No professional indemnity insurance Professionally insured and accountable

Final Thoughts

Social media is a great place to get inspiration or waste 30 minutes of your life watching cat/ dog videos; however it’s not the place to make life-changing financial decisions.


Before following the advice of someone online, ask yourself: Are they registered on the FCA register – see here? Are they qualified? Are they regulated? Do they understand my profession? Are they thinking about my overall situation and offering holistic advice or are they a note taker?

 

Comment from Sarah Grace – Director and Mortgage Adviser at Sarah Grace Mortgages

“I have been in this industry for over 30 years, and I am still learning every day. Lenders are constantly evolving their criteria, sometimes weekly and staying up to date requires continuous professional development, conversations with underwriters, and real-world experience helping clients through complex situations.

 

Just because someone has passed a mortgage advice exam doesn’t automatically mean they’re equipped to give sound advice, especially not in a quick social media clip. Advising well takes more than a certificate; it takes years of exposure to the market, understanding how to interpret lender policy in practice, and a commitment to truly understand your client and their goals.

 

I would always encourage anyone—especially medics with complex finances—to seek advice from someone who understands your world, not just someone who’s good at talking about it online.”

Mortgage Market Update - November 2025

By Jordan Nasser • November 3, 2025
Crunching numbers with a cuppa – because mortgages don’t have to be boring! Autumn Leaves & Market Moves As the clocks go back and the evenings draw in, the mortgage market is settling into its own seasonal rhythm. October gave us plenty to think about – a mix of cautious optimism, flickers of rate reductions, and lenders testing the waters. So what’s next for November? Let’s unwrap it. Fixed Rates: A Mixed Bag (But Some Good News Brewing) The Bank of England base rate remains steady at 4.00% , and while that number grabs headlines, it’s swap rates (what lenders use to price fixed deals) that really set the tone. Lately, those swap rates have wobbled – but the overall trend looks to be softening. That means we might soon see some lenders trimming their fixed-rate products again after the autumn blip. If your current deal ends within the next six months, it’s a great time to get options lined up — we can help lock something in now and keep an eye open in case rates improve before completion. Housing Market: Finding Its Feet The property market isn’t roaring, but it’s far from flat. UK Finance predicts a 10% rise in purchase lending this year , suggesting cautious confidence is returning. Buyers are still price-sensitive, but improved affordability (and some sellers adjusting expectations) are helping keep things ticking over. If you’re thinking of moving in the new year, now’s the perfect time to start planning. Policy & Tax Watch There’s plenty of chatter around potential stamp duty tweaks and landlord tax relief reviews — but as of early November, nothing concrete has been confirmed. It’s tempting to wait for big announcements, however in our experience, timing your mortgage or move purely on “maybe” policy changes can backfire. Focus on what you can control — your budget, goals, and timeline — and we’ll navigate any updates as they come. What to Watch This Month Keep an eye on these key events shaping the market: Bank of England MPC Meeting – 6th November The tone of this meeting will influence expectations for any spring 2026 rate moves. Even a hint of softer inflation language could encourage lenders to act. Swap Rates & Gilt Yields The unsung drivers behind fixed mortgage pricing. A small dip here could mean cheaper rates by December. Lender Competition Expect a few “rate war” headlines as banks jockey for year-end business. If one major player cuts, others often follow. Our Quick Tips for November Remortgagers: Check your deal expiry. Six months’ notice gives us maximum flexibility. First-time buyers: Don’t be disheartened by headlines – many 90–95% deals are still available. Landlords: Review yields carefully; some lenders are loosening criteria for limited-company buy-to-let. A Friendly Final Word November feels like a month of “nearly there” for the mortgage world. The ingredients for a brighter market are simmering away – falling inflation, stable rates, and lenders re-entering the fray. Our advice? Plan ahead, stay informed, and don’t wait for perfect timing – it rarely exists. Whether you’re exploring options, preparing to remortgage, or dreaming of your first set of keys, let’s chat and make a plan that works for you.

What the Renters Rights Act 2025 means for landlords

By Jordan Nasser • October 28, 2025
The Renters’ Rights Act 2025 has officially become law — and it’s set to change the way landlords let and manage property across England. While most of the new rules will come into force during 2026, now’s the perfect time to prepare and understand what’s coming. The big changes landlords need to know 1. Goodbye to Section 21 “no-fault” evictions The biggest headline: Section 21 is being scrapped. All tenancies will eventually move to periodic (rolling) agreements, meaning landlords can only end a tenancy for specific, lawful reasons — such as selling the property or wanting to move back in. It’s a huge shift, so get ready to adjust how you plan notice periods and tenant management. 2. End of rent-bidding wars You’ll no longer be able to accept offers above the listed rent. The goal is to create a fairer, more transparent market — and it’ll be up to landlords and agents to stick to the advertised figure. 3. Raising property standards A new “Decent Homes” standard is being introduced for the private rented sector, aligning with what’s already in place for social housing. That means tighter rules around damp, mould, and basic living conditions. Many of these expectations are already familiar to professional landlords, but enforcement will become more consistent and more visible. 4. Transparency and accountability Two new systems are on the way: A Private Rented Sector Ombudsman, allowing tenants to raise complaints without going to court. A Landlord Database, giving renters more visibility into who owns and manages their home. If you’re managing multiple properties or using agents, make sure your documentation, communication and safety certificates are up-to-date before registration opens. 5. Fairer rent rules and pets Rent increases will face tighter restrictions (no more frequent mid-tenancy hikes), and renters will have a formal right to request pets — with sensible safeguards for landlords. When it all happens 27 Oct 2025: “Awaab’s Law” takes effect for social landlords (faster action on serious hazards). 28 Oct 2025: The Renters’ Rights Bill becomes law. 2026 onwards: Key reforms — including the end of Section 21, new standards, and the Ombudsman — start in stages. The Government will announce specific start dates for each measure in 2026. What landlords should do now Review your tenancy agreements. Make sure your terms are flexible enough for a move to periodic tenancies. Audit your properties. Address any damp, mould or repair issues early — new standards will make these top enforcement priorities. Get your paperwork in order. You’ll soon need to register with the landlord database, so organise gas safety, EPC, and other compliance docs now. Talk to us! If you’re planning to sell, refinance, or adjust your portfolio strategy, understanding how the new tenancy rules could affect timelines and yields is essential and that’s where we can help! Our view This Act is a major shake-up, but not necessarily a bad one. Landlords who maintain good-quality homes and communicate clearly with tenants are already doing most of what’s being asked. The key now is to plan ahead, both financially and operationally so that you stay compliant and profitable under the new rules. If you would like to discuss how these changes might affect your buy-to-let plans, refinancing options, or portfolio structure, get in touch with the team at Sarah Grace, we’re here to help you stay ahead of the market.

Mortgage Market Update - October 2025

By Jordan Nasser • October 14, 2025
As the autumn leaves start to fall, there’s plenty going on in the mortgage world — from interest rate changes to talk of stamp duty reform. Here’s your update on what’s happening in the mortgage market this month and what it could mean for you. Stamp Duty Rumours: What’s Actually Happening? There’s been a lot of noise recently about possible changes to stamp duty — with some reports suggesting the government might reduce it, reform it, or even scrap it altogether. But here’s the key takeaway: nothing has been confirmed yet . While it’s natural to wonder if it’s worth holding off on a purchase to “see what happens,” any potential changes may take time — and there’s no guarantee they’ll benefit your specific situation. Our advice? If you're ready to move, don’t delay your plans based on what might happen. As soon as any official announcements are made, we’ll break them down for you - until then, it's very much hear-say! Mortgage Rates Are Creeping Back Up After a period of falling or steady rates earlier in the year, we’ve started to see some lenders increase their mortgage rates over the past few weeks. Here’s why: While the Bank of England base rate is still at 4.00% , Swap rates (which lenders use to price fixed-rate mortgages) have risen , …largely due to inflation staying higher than expected . As a result, some fixed-rate mortgage deals are now slightly more expensive than they were last month . What this means for you: If you’re coming to the end of a fixed deal within the next 6 months , now is a good time for us to begin looking at your options. Many lenders allow you to secure a new rate early and still switch to a better one later if things improve. We will always monitor your rate from submission to completion to ensure that you always complete on the lenders lowest cost option. What’s Happening in the Housing Market? The combination of rising rates and stamp duty speculation has led to a bit of a slowdown in the property market. Some buyers are waiting to see what happens with taxes or hoping for better rates. But that approach carries some risks: Mortgage rates may continue to rise in the short term. Delaying a decision could mean missing out on a good deal or your ideal property. If you’re serious about buying, it’s worth speaking to us sooner rather than later — we’ll help you weigh up your options and make a decision that suits your personal circumstances. What Should You Do Right Now? Here are a few simple steps to stay ahead: Check when your mortgage deal ends – if it’s within 6 months, we can start looking now - get in touch with us to start the process! Don’t wait for tax changes that may never come (although lets hope they do!!!) – make decisions based on what’s happening today. Speak to us for personalised advice – we’ll help you make sense of the market and your choices.  We can take the stress out of the mortgage process — and make sure you feel confident about your next steps.
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